Getting the green light: community engagement for renewable energies and low-carbon emission technologies in Australia
- Creator: Cassin, Andrea
- Resource Type: thesis
- Date: 2021
An analysis of the strengths and weaknesses of applying James' (2014) framework for intentional positioning in public relations
- Creator: Wise, Deborah
- Resource Type: journal article
- Date: 2019
Power, legitimacy and political positioning: a case study evaluating James’ Public Relations Positioning Framework
- Creator: Wise, Deborah
- Resource Type: thesis
- Date: 2017
Power and the passion: a positioning analysis of the electricity privatisation debate in the 2015 NSW state election
- Creator: Sengul, Kurt , James, Melanie
- Resource Type: journal article
- Date: 2016
Talking back: reflecting on feminism, public relations and research
- Creator: Fitch, Kate , James, Melanie , Motion, Judy
- Resource Type: journal article
- Date: 2016
Positioning PR: an analysis of the representation of public relations in Australian political speeches
- Creator: Wise, Deborah
- Resource Type: journal article
- Date: 2015
Situating a new voice in public relations: the application of positioning theory to research and practice
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2015
Positioning theory and strategic communication: a new approach to public relations research and practice
- Creator: James, Melanie
- Resource Type: book
- Date: 2014
Positioning theory and strategic communication: a new approach to public relations research and practice
- Creator: James, Melanie
- Resource Type: book
- Date: 2014
Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners
- Creator: Robson, Prue , James, Melanie
- Resource Type: journal article
- Date: 2013
Positioning a price on carbon: applying a proposed hybrid method of positioning discourse analysis for public relations
- Creator: Wise, Deborah , James, Melanie
- Resource Type: journal article
- Date: 2013
The Social Mood Reader - mapping citizen engagement in public relations using the semantic web and supercomputing
- Creator: Balnaves, Mark , Cassin, Andrea , James, Melanie
- Resource Type: conference paper
- Date: 2013
Time to bridge the gaps: issues with current social media research in public relations
- Creator: Robson, Prue
- Resource Type: conference paper
- Date: 2013
Autoethnography: the story of applying a conceptual framework for intentional positioning to public relations practice
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2012
Empowering future practitioners: a curriculum approach to enhance 'response able' communication about mental health issues
- Creator: Skehan, Jaelea , Xavier, Robina , Lowthe, Siobhain
- Resource Type: journal article
- Date: 2012
The HPV school vaccination program: a discourse analysis of information provided to parents
- Creator: Wise, Deborah , James, Melanie
- Resource Type: journal article
- Date: 2012
A provisional conceptual framework for intentional positioning in public relations
- Creator: James, Melanie
- Resource Type: journal article
- Date: 2011
The strategic construction of intended meaning in Australian public relations campaigns through the use of key messaging and positioning techniques
- Creator: James, Melanie
- Resource Type: thesis
- Date: 2011
Trialling PR2.0: an exploratory study of the non-capital city practitioner's social media use
- Creator: Robson, Prue , James, Melanie
- Resource Type: journal article
- Date: 2011
The use of intentional positioning techniques in government agencies' communication campaigns
- Creator: James, Melanie
- Resource Type: conference paper
- Date: 2010